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10 Types of Innovation: Discovering a Breakthrough Product

In case you missed these more-than-ever relevant insights from The Visual Capitalist from three years ago…

According to Doblin, a Deloitte business, “Innovations can be categorized within a range of 10 distinct dimensions—and anyone can use the resulting strategic framework to analyze the competition, to stress test for product weaknesses, or to find new opportunities for their products.”

“Understanding the 10 Types of Innovation

1. Profit Model How you make money
2. Network Connections with others to create value
3. Structure Alignment of your talent and assets
4. Process Signature of superior methods for doing your work
5. Product Performance Distinguishing features and functionality
6. Product System Complementary products and services
7. Service Support and enhancements that surround your offerings
8. Channel How your offerings are delivered to customers and users
9. Brand Representation of your offerings and business
10. Customer Engagement Distinctive interactions you foster

Read this potentially profit-enhancing analysis here…


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