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Startup Success: the Kanye Method vs. the Russ Method

By Moshe Reuven Sheradsky, Entrepreneur

Lessons derived from two very different hip-hop iconoclasts.

Whether you’ve been seeing the narrative come up more because of the recent Presidential Election or you’re just a die-hard hip-hop fan, controversial rapper/producer/aspiring politician Kanye West’s laments that record companies are taking advantage of artists and consumers have become increasingly buzzy. And regardless of your feelings about West, his argument that there can be two different pathways to success in music also applies to building the next big startup.

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